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Ganga Ganapathi Poovaiah

Ganga Ganapathi, VP at Ogilvy, comes with 15 years of Advertising and Analytics experience. A graduate of MICA, batch of '98, she began her advertising career with Mudra and then worked at Ogilvy, on businesses that spanned various segments and categories. As a Customer Relationship and Account Management professional she has seen the value of communication that's on strategy and breaks the mould. A little over 5 years in the analytics industry helped build an entirely new perspective on working towards measurable objectives, using data to augment intuition and understand the business perspective of emerging communication domains.