Sunder is Vice President - Marketing and Communication, SAP in India. His passion is generating and executing ideas which give disproportionate leverage in the market. For the past 18 years, he has worked and learnt from path-breakers and game changers in communication to customers, talent pool and other corporate stakeholders.
His areas of focus at SAP are is building Influencer Relations, PR, employee engagement and customer evangelism. He has held leadership roles in the sales and marketing functions for the last 18 years in Unilever, Infosys and Wipro before his current role.
He has driven wide range of marketing functions - market research, traditional and new age advertising, competition intelligence, category management, talent branding, internal communications and marketing process administration.
He has spoken at many industry and academic forum including at CII, NASSCOM, IIM Bangalore and IIM Calcutta on the topics of interest in Marketing. He holds a Post Graduate Diploma in Management from the T A Pai Management Institute, Manipal (TAPMI) and an Engineering Degree from the R V College of Engineering, Bangalore. He has finished top of his class throughout his academic career, winning the prestigious Agro Evo Gold Medal award to the Best Outgoing Student at TAPMI and a Gold medalist from Bangalore University.
A keen Carnatic music enthusiast, he is learning to play the Veena as a passionate hobby. His views on marketing can be followed on his weblog www.madakshira.com